As the main function of the platform was around running experiments I created an animated atomic structure around the roo icon.
Deliveroo had two design systems in place, one for tools and one for consumer products. As the platform was a place to input information but also a place to share information, we decided to use elements from both design systems, to create a hybrid system.
An experiment needs to explain why, what and how it will run. This initial form stepper is the initial way the platform would become populated with content.
Once an experiment is live and data is being collected the view will update to show health metrics, allowing the user to see if there are any anomalies and also draw early conclusions.
After an experiment has completed, teams can make a decision on whether to keep the experiment live or alter it. This information is recorded and can be used to instigate further research on a product area.
During the launch of the platform we were able to show a live experiment on everyone's devices, then show the data being fed directly into the platform.