Peddle

Peddle

Peddle

Uber for pickup drivers

Introducing Peddle, a comprehensive platform dedicated to facilitating the process of selling scrap cars for cash, encompassing a diverse ecosystem of digital products. This includes a user-friendly seller platform tailored for consumers, enabling car owners to input vehicle details, receive instant quotes, and conveniently schedule pickups. Additionally, there's a specialized business-facing product designed for pickup drivers, aiding in vehicle location and drop-off coordination, as well as time management scheduling. Furthermore, Peddle boasts a charitable initiative, collaborating with a charity to responsibly scrap large quantities of vehicles while channeling proceeds back into the community.

role

Product Design
Prototyping
Interaction Design
Experience Design

projects

Carrier platform
Charity platform
Seller feature improvements
Design system maintenance

Final carrier screens

01

Quests

  1. Refactoring an existing product into and developing a new user type for use on unsupported devices.

  1. Implementing design system updates that had a global knock on effect.

  1. Understanding complexity of the business and industry, refining data points and simplifying interface.

Design system selection

02

Figures & Research

The platform processes around 90,000 vehicles per month.

Google analytics to discover high traffic / important pages.

User survey sent out.

Competitor analysis.

Before & After

List of donated vehicles

Questionnaire to value vehicle

Vehicle donation detail page

Vehicle information feed

A new feature implemented is the sidebar which shows all donations which require further action. This feature was born out of user feedback for donations frequently being lost and rejected because if the donation hasn't been updated in a certain timeframe then the donation will be cancelled.

03

Solutions

Enhance the likelihood of successful pickups. 

Reduce the cognitive burden.

Improve onboarding and retention.

App experience

We put together a more visual concept for the webapp, which shows:

  • A dashboard interface breakdown for the drivers day.

  • Vehicle imagery to aide visual confirmation.

  • Seller / Buyer contact card.

  • A confirmation slider to prevent driver from progressing job too easily.

04

Testing

Ride along field research.


Conducted prototype user testing which surfaced over a dozen improvements we applied prior to a single line of code development.


Generated user-based wishlists of bugs, features, and service design enhancement for backlog consideration.

Ride along field research

Conducted prototype user testing which surfaced over a dozen improvements we applied prior to a single line of code development.

Generated user-based wishlists of bugs, features, and service design enhancement for backlog consideration.

05

Outcomes

We delivered 2 products that displayed varying levels of complexity depending on which user type was logged in.

thanks for stopping by!

©

James Aspden

2024

thanks for stopping by!

©

James Aspden

2024

thanks for stopping by!

©

James Aspden

2024