Uber for pickup drivers
Introducing Peddle, a comprehensive platform dedicated to facilitating the process of selling scrap cars for cash, encompassing a diverse ecosystem of digital products. This includes a user-friendly seller platform tailored for consumers, enabling car owners to input vehicle details, receive instant quotes, and conveniently schedule pickups. Additionally, there's a specialized business-facing product designed for pickup drivers, aiding in vehicle location and drop-off coordination, as well as time management scheduling. Furthermore, Peddle boasts a charitable initiative, collaborating with a charity to responsibly scrap large quantities of vehicles while channeling proceeds back into the community.
role
Product Design
Prototyping
Interaction Design
Experience Design
projects
Carrier platform
Charity platform
Seller feature improvements
Design system maintenance
Final carrier screens
01
Quests
Refactoring an existing product into and developing a new user type for use on unsupported devices.
Implementing design system updates that had a global knock on effect.
Understanding complexity of the business and industry, refining data points and simplifying interface.
Design system selection
02
Figures & Research
The platform processes around 90,000 vehicles per month.
Google analytics to discover high traffic / important pages.
User survey sent out.
Competitor analysis.
Before & After
List of donated vehicles
Questionnaire to value vehicle
Vehicle donation detail page
Vehicle information feed
A new feature implemented is the sidebar which shows all donations which require further action. This feature was born out of user feedback for donations frequently being lost and rejected because if the donation hasn't been updated in a certain timeframe then the donation will be cancelled.
03
Solutions
Enhance the likelihood of successful pickups.
Reduce the cognitive burden.
Improve onboarding and retention.
App experience
We put together a more visual concept for the webapp, which shows:
A dashboard interface breakdown for the drivers day.
Vehicle imagery to aide visual confirmation.
Seller / Buyer contact card.
A confirmation slider to prevent driver from progressing job too easily.
04
Testing
05
Outcomes
We delivered 2 products that displayed varying levels of complexity depending on which user type was logged in.